ANALISIS PARTISIPASI MASYARAKAT DALAM PENINGKATAN DAYA SAING PARIWISATA DI KAWASAN GEOPARK DANAU TOBA

  • Zaenal A
  • Sagala G
  • Armayanti N
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Abstract

A B S T R A C T Cultural and natural heritage is highly selling travel aspect at this time. North Suma-tra has the sublime cultural heritage that located on the exotic geographic location that remembered the glory in the pre-reform. Unfortunately, this potential is current-ly not followed by proper management. This condition becomes attractive in line with the concept of community-based tourism which puts people at key positions in the management of attraction. Moreover, the positive signals that have delivered the president to make the region of Toba lake became "The Monaco of Asia" could have formed their expectations of tourism market in North Sumatra. The general objective of this research are: 1) to map the perception of community tourism related tourism area of Lake Toba, and 2) to identify the variations of perception based on gender and education level. This research was conducted by survey and in-depth interviews in five regions around Lake Toba with high tourist traffic by using purposive sam-pling. Respondents who get through the survey was 212 respondents. Further analy-sis of data obtained through descriptive statistics and cross tabulation. In depth inter-views were conducted at community leaders, local government representatives, and stakeholders in tourism around Lake Toba. This study is exploratory the variables that are considered important to the community that has implications for local gov-ernance recommendations of Lake Toba. The findings of the study recommends that the government, communities, and stakeholders to be more aware and know the strategies, performance, and benefits to be gained through environmental manage-ment of the tourist area of Lake Toba. That awareness will have implications for the ability of people creating an enjoyable tourism experience for Lake Toba tourists . Warisan budaya dan alam adalah aspek wisata berdaya jual tinggi dewasa ini. Sumatera Utara memiliki warisan budaya luhur yang terletak pada lokasi geografis yang eksotis mengingat kejayaan yang pernah di alaminya pra-reformasi. Sayangnya, potensi tersebut kini tidak diikuti dengan pengelolaan yang tepat. Kondisi ini menjadi menarik seiring dengan adanya konsep community-based tourism yang menempatkan masyarakat pada posisi penting dalam pengelolaan objek wisata. Ditambah lagi, sinyal positif yang telah disampaikan Presiden RI untuk menjadikan kawasan geopark Danau Toba menjadi ―The Monaco of Asia " bisa saja membentuk ekspektasi pasar pariwisata di Sumatera Utara. Secara umum tujuan penelitian ini adalah: 1) memetakan persepsi pariwisata masyarakat terkait Kawasan Wisata Danau Toba, dan 2) mengidentifikasi variasi persepsi tersebut berdasarkan kategori gender dan tingkat pendidikan. Penelitian ini dilakukan dengan survey dan in-depth interview di lima wilayah sekeliling Danau Toba dengan kunjungan wisata yang tinggi dengan menggunakan teknik purposive sampling. Responden yang didapatkan melalui survey adalah sebanyak 212 orang responden. Data yang didapat selanjutnya analisis melalui statistik deskriptif dan tabulasi silang. In depth interview dilakukan pada tokoh masyarakat, unsur pemerintah daerah, dan pelaku pariwisata di sekitar Danau Toba. Penelitian ini merupakan exploratory variabel-variabel yang dianggap penting bagi masyarakat yang berimplikasi pada rekomendasi tata kelola daerah wisata Danau Toba. Temuan penelitian merekomendasikan pemerintah, masyarakat, dan stakeholder lebih sadar dan mengetahui strategi, capaian, dan manfaat yang akan didapat melalui pengelolaan lingkungan kawasan wisata danau toba. Kesadaran tersebut nantinya akan berimplikasi pada kemampuan masyarakat menciptakan pengalaman pariwisata yang menyenangkan bagi wisatawan danau toba. Kata Kunci: Community-Based Tourism, Danau Toba, Partisipasi Masyarakat, Pari-wisata.

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APA

Zaenal, A., Sagala, G. H., & Armayanti, N. (2016). ANALISIS PARTISIPASI MASYARAKAT DALAM PENINGKATAN DAYA SAING PARIWISATA DI KAWASAN GEOPARK DANAU TOBA. Jurnal Akuntansi Dan Bisnis, 16(1), 1. https://doi.org/10.20961/jab.v16i1.186

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