Perceptions and Financial Practices in Halal Product Consumption: A Phenomenological Study of Muslim Students in Yogyakarta, Indonesia

Abstract

Yogyakarta, Indonesia perceive and manage financial practices related to halal product consumption. Using a phenomenological qualitative approach, the research investigates how students interpret the concept of halal and how it shapes their financial behavior in daily consumption. Data were collected through in-depth interviews and field observations with seven informants from various academic backgrounds and universities. Thematic analysis revealed five dominant themes: traditional perceptions of halal, adaptive consumption strategies, halal as a form of religious commitment, financial literacy and halal decision-making, and awareness of non-food halal products influenced by social and digital environments. The findings indicate that students with higher levels of financial literacy tend to adopt more deliberate and consistent strategies in ensuring halal consumption, including budgeting and product verification. Conversely, those with limited financial literacy rely more on social trust and economic practicality. This research highlights the dynamic interplay between religious values, economic capability, and sociocultural factors in shaping halal consumption behavior among urban Muslim youth. The study suggests the need for integrated halal education and Islamic financial literacy in higher education institutions.