Tourism Communication of Tourism Destinations in the Wetlands of Aranio District Banjar Regency

Abstract

Aranio sub-district has natural tourism potential in the form of mountains, reservoirs, and protected forests. Based on data from preliminary interviews, it is known that one of the natural attractions, namely Pine Island, which is located in Tiwingan Baru, has not been optimally managed because the management has changed. In addition, currently tourist visits to Bukit Batas tours have also dropped dramatically. This research aims to find out the implementation of tourism communication of tourist destinations in the wetlands of Aranio District, Banjar Regency. The method used in this research is descriptive qualitative with data collection techniques in the form of interviews, documentation, and literature studies. The data analysis technique uses Manual Data Analysis Procedure (MDAP), namely daily notes, transcripts, coding, categories, themes, and memos. The results of the study show that tourism communication in Pulau Pinus and Bukit Batu fulfills the components of tourists, marketers, communication, accessibility, human resources and institutions, capital owners and destinations. The media used for promotion through social media instagram, facebook, website and word of mouth marketing. Bukit Batas Tourism is currently unkempt, seen with road access full of weeds.Kecamatan Aranio memiliki potensi wisata alam berupa pegunungan, waduk dan hutan lindung. Berdasarkan data dari wawancara pendahuluan, diketahui bahwa  salah satu wisata alam yakni Pulau Pinus yang terletak di Tiwingan Baru, pengelolaannya belum optimal sebab pengelolanya berganti-ganti. Selain itu, saat ini kunjungan wisatawan ke wisata  Bukit Batas juga turun drastis. Penelitian ini bertujuan untuk mengetahui implementasi komunikasi pariwisata destinasi wisata di lahan basah Kecamatan Aranio, Kabupaten Banjar. Metode yang digunakan dalam penelitian ini yakni kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara, dokumentasi dan studi literatur. Teknik analisa data menggunakan Manual Data Analysis Procedure (MDAP) yakni catatan harian, transkip, koding, kategori, tema, dan memos. Hasil dari penelitian menunjukkan bahwa komunikasi pariwisata di Pulau Pinus dan Bukit Batu memenuhi komponen wisatawan, pemasar, komunikasi, aksesibilitas, SDM dan kelembagaan, pemilik modal dan destinasi. Media yang digunakan untuk promosi melalui media sosial instagram, facebook, website dan word of mouth marketing. Wisata Bukit Batas saat ini sudah tidak terawat terlihat dengan akses jalan yang penuh dengan rumput liar.