Strengthening of open innovation model: Using startups and technology parks

Abstract

The R&D center of a Chinese multinational subsidized in Brazil has been making open innovation a synonym for its strategy based on partnerships with other companies, universities, and research institutes in Brazil. Still thinking how to strengthen its open innovation model the company seeks for new forms of partnerships to create an ecosystem for generating disruptive innovation. The R&D center can be a bridge to attract startups companies and develop a business model that can generate disruptive innovations for the multinational products. This paper studies how this open innovation strategy can benefit from a partnership with startup.