Strategi Pengelolaan Reputasi dalam Kegiatan Humas Institut Teknologi Telkom Purwokerto di Disruption Era

Abstract

This research will discuss the public relations activities of Telkom Institute of Technology Purwokerto as a bridge of stakeholders, with one of the main activities managing, creating, interpreting the reputation of companies and institutions in the disruption era. Reputation in higher education institutions is seen as an important aspect in creating activities related to agency communication with the public and stakeholders. Public relations in the disruption era is to have the ability to manage publications digitally, develop innovative and creative public relations programmes. The research used qualitative research methods with data collection techniques using observation, interviews, and documentation. The selection of qualitative methods is very appropriate, the data presented later will have a variety of colours and take a long time in finding the perspective or meaning of reputation for public relations itself. In the data validation process using triangulation techniques, one of the validation techniques often used in qualitative research. The results showed that the public relations unit on the Telkom Institute of Technology Purwokerto campus in interpreting reputation is very important and realising it must be ready to face the challenges of the disruption era through always improving in the management of digitalised information and building a good strategy through the method of preparing and evaluating each program through the POAC method (Plan, Organization, Actualling, Controlling). Each ITTP public relations programme has a role in shaping positive public opinion for the institution and is supported by the implementation of ISO 9001: 2015-based management policies and improving the quality of HR Educators.