Development of Perfume Bottle Visual Design Model Using Fuzzy Analytic Hierarchy Process

Abstract

With the popularization of internet shopping, visualization of goods package has become an important factor in communicating goods characteristics and plays a critical role in influencing consumers’ purchase decision. This pheno-menon is particularly apparent in the case of mature consumer goods such as perfume products, chocolate, daily commodity, and so on. To construct a de-cision support model for assisting package designers to create a satisfying product package based on consumers’ affective responses, a series of visual experiment evaluation for perfume bottle package is conducted in the current study. The fuzzy analytic hierarchy process-based approach is proposed to construct the decision support model for perfume bottle visual design. In the current study, the feasibility of constructing model based on the fuzzy analytic hierarchy process approach is demonstrated and the resulting model can pro-vide perfume package designers with an understanding of developing a new design alternative in the conceptual design stage.