The Analysis of Determinants Affecting Consumers’ Decision to Choose Starbucks

  • . L
N/ACitations
Citations of this article
19Readers
Mendeley users who have this article in their library.

Abstract

The purpose of this study is to determine the factors that influence the decision to choose Starbucks. The population in this study amounted to 395 respondents. The data analysis technique in this study is multiple linear regression analysis, t-test, F-test, and coefficient of determination. Variables that influence the decision to choose Starbucks are cultural, social, personal and psychological. The result of the partial test and simultaneously stated that the cultural variables, social variables, personal variables, and psychological variables influence the decision to choose Starbucks.

Cite

CITATION STYLE

APA

. L. (2019). The Analysis of Determinants Affecting Consumers’ Decision to Choose Starbucks. Jurnal Manajemen, 23(3), 393. https://doi.org/10.24912/jm.v23i3.571

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free