Are people really social on porn 2.0?

Abstract

Social Web 2.0 features have become a vital component in a variety of multimedia systems, e.g., YouTube and Last.fm. Interestingly, adult video websites are also starting to adopt these Web 2.0 principles, giving rise to the term "Porn 2.0". This paper examines a large Porn 2.0 social network, through data covering 563k users. We explore a number of unusual behavioural aspects that set this apart from more traditional multimedia social networks. We particularly focus on the role of gender and sexuality, to understand how these different groups behave. A number of key differences are discovered relating to social demographics, modalities of interaction and content consumption habits, shedding light on this understudied area of online activity.