Effet de la valeur perçue de magasinage sur le comportement du consommateur : Cas d'un point de vente spécialisé

Abstract

The objective of this study is to determine the effect of storing value on the consumer behavior as well as the effect of the emotions through perception of the atmospheric variables on the value. From a study conducted within cosmetic sales, we confirm that consumer behavior, apprehended in term of time and amount spent is influenced by the perception of hedonic gratifications caused by shopping. Moreover, we show that emotions felt in sales outlet through atmospheric variables' perception influence positively hedonic value and negatively utility value. (English) [ABSTRACT FROM AUTHOR]