How Does Iteration of Entrepreneurial Opportunities in User Enterprises Affect Entrepreneurial Performance? A Dual Case Study Based on Dual Strategic Orientations

Abstract

The iteration of entrepreneurial opportunities is vital to the growth and maintenance of long-term competitive advantages of user enterprises. However, there needs to be more comprehensive theoretical discussion within the academic community on how entrepreneurial opportunity iteration contributes to the entrepreneurial performance of user enterprises. In this study, we investigate Smartmi Technology and Zepp Technology as the research subjects and employ the case study method encoded in the programmed rootedness theory to uncover the intrinsic mechanism by which the entrepreneurial opportunity iteration of user enterprises affects entrepreneurial performance and explicate the mechanistic model between different types of entrepreneurial opportunity iteration and the dual strategic orientations and entrepreneurial performance. Specifically, the entrepreneurial opportunity iterations of user enterprises are mainly categorized into efficiency-based and innovative entrepreneurial opportunity iterations. The dual strategic orientations of stakeholder long-termism and professionalism play a significant moderating role in promoting user and growth performance improvement.