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Impact of Sustainability Marketing: An Empirical Study on Consumers’ Perception and Attitudes towards Bio Plastic Coffee Cups in Thailand

  • Changchenkit C
  • Plangklang T
International Journal of Trade, Economics and Finance (2020) 11(3) 45-49
DOI: 10.18178/ijtef.2020.11.3.664
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Abstract

… 36, no. 5/6, pp. 548-69, July 2002. [3] K. Peattie, “Towards sustainability: The third age of green marketing,” The Marketing Review, vol. 2, pp. 129-46. [4] P. Kotler, Marketing Management, 15th ed. UK: Pearson Education, 2016, ch. 6, pp. 187 …

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APA

Changchenkit, C., & Plangklang, T. (2020). Impact of Sustainability Marketing: An Empirical Study on Consumers’ Perception and Attitudes towards Bio Plastic Coffee Cups in Thailand. International Journal of Trade, Economics and Finance, 11(3), 45–49. https://doi.org/10.18178/ijtef.2020.11.3.664

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