Factors Affecting the use of Mobile Application in Tourism Industry

Abstract

Mobile application has changed the world and day to day lives of people. It has also changed our travel experience by making it more reasonable, useful and effective. Acknowledging the tremendous influence of travel mobile applications towards the travel industry, it made the scholars to know the aspects that influence the traveller’s aim to use the mobile travel apps .Moreover the UTAUT are among the user’s intention model and used limitedly in tourism sector. Thus, the main purpose of the paper is to identify the intention of travellers to use the travel mobile app by using the UTAUT model. This study will come up with different perception of consumer’s adoption and preferences of travel mobile apps.