DESIGNING A VIDEO COMPANY PROFILE TI USS AS A MARKETING MEDIA BASED ON CONSUMER PERCEPTION

Abstract

Nowadays, marketing is done a lot. The same thing was done by the TI USS Department. The marketing carried out is in the form of flyers, pamphlets, advertisements. However, until now this media method has not been considered effective in attracting consumers. Therefore, a research idea emerged to design a company profile video as a marketing medium. However, the design is based on consumer perception. There are ten attributes used in this research. These attributes include Facilities, Characteristics, Quality of Learning, Vision and Mission, Costs, Achievements, Accreditation, Strategic Location, Online Learning, Sentence Invitation. Then the 10 attributes were ranked to obtain the top 3 attributes, namely accreditation, strategic location and cost. These attributes require a correlation test on the characteristics of the respondents. It was found that accreditation was significantly correlated with the respondent's education level. Meanwhile, the nine attributes are not correlated. For this reason, further research needs to be carried out to review other factors. These factors include exploring interests and talents, parental support factors and career expectations factors.