Financial and Marketing Strategy Analysis of Amazon

Abstract

Amazon (Amazon.com) is the biggest online retailer in the world and a well-known cloud service provider. Amazon began as an online bookstore but has now evolved into a web-based company primarily specializing in e-commerce, cloud computing, digital streaming, and artificial intelligence (AI) services. The company, which uses an Amazon-to-buyer sales model, has a massive product selection and inventory that allows customers to purchase almost everything, including clothing, household products, furniture, toys, jewelry, books, movies, electronics, pet supplies, and gourmet food. This paper selects the annual report data of Amazon from 2017 to 2021, analyzes the indicators of its profitability, solvency and operating capacity, and evaluates its profit model from a financial perspective in combination with DuPont analysis and cash flow analysis.