Entrepreneurial Intention among Higher-level Students of Koshi Province, Nepal

Abstract

This study aims to explore the perception of entrepreneurship among higher- level students of Koshi province, Nepal. The study employed the theory of planned behavior (TPB) as a theoretical background to understand the personal attitudes, perceived behavioral control, and subjective norms of students towards entrepreneurship. The study has based on a sample of 318 higher-level students of Koshi Province, Nepal. The study applied a quantitative method with the analysis of a partial least square-structural equation model (PLS-SEM) to test the hypotheses by SmartPLS 4. The findings of the study have shown that personal attitudes, perceived behavioral control, and subjective norms have a significant effect on the entrepreneurial intention of higher-level students. Similarly, this study found a significant positive relationship between subjective norms and personal attitudes and perceived behavioral control. Moreover, this study revealed that subjective norm have a moderate effect on entrepreneurial intention through personal attitude and perceived behavioral control. These results should serve as a guide for future theoretical and empirical development, and put existing study outcomes into perspective. Keywords: theory of planned behavior, entrepreneurial intention, personal attitude, subjective norms, perceived behavioral control