PENGARUH ATTITUDE TOWARD BEHAVIOR, SUBJECTIVE NORM, DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP INTENSI MENJADI SEORANG ENTREPRENEUR PADA MAHASISWA PESERTA MATAKULIAH ENTREPRENEURSHIP 1 DAN 2 BATCH 2017

Abstract

This study aimed to analyze the influence of attitude toward behavior (ATB), subjective norm (SN), and perceived behavioral control (PBC) toward the intention of becoming an entrepreneur for student participants in entrepreneurship courses 1 and 2 batch 2017. Theoretically, the stronger of the three determinants of intention the higher intention to becoming an entrepreneur. The working hypothesis proposed was there is an influence of ATB, SN, and PBC toward the intention of becoming an entrepreneur in the students participating in entrepreneurship courses. 276 students of entrepreneurship 1 and 2 are involved and obtained through purposive sampling techniques, data collection instruments in the form of questionnaires consisting of 30 items, data analysis techniques used using multiple regression analysis techniques with 3 predictors. The results found that the determinant of ATB and SN significantly influence the intention to become an entrepreneur, while the PBC determinant does not significantly influence the intention to become an entrepreneur in student participants in entrepreneurship courses 1 and 2 batch 2017. The analysis was, cognitively the course was easy to understand very well by all students, and normatively the course activities also been able to make positive control for all students, but unfortunately the course still not able to create high intentions to make students want to become an entrepreneur.