THE ROLE OF HALAL CERTIFICATION IN PROTECTING INDONESIAN AND THAILAND PRODUCERS AND CONSUMERS

Abstract

This study analyzes how halal certification protects producers and consumers in Indonesia and Thailand through document analysis from various sources. Halal certification is crucial for ensuring that the food and beverage industry adheres to Islamic sharia norms. A qualitative research approach was employed to gain an in-depth understanding of its purpose. Data collection comprised primary and secondary sources. Primary data included certification standards, evaluation reports, and policy documents from halal certification authorities, which directly address the role of halal certification in production. Secondary data was obtained from previous studies, scholarly articles, and relevant library materials. A thematic analysis was conducted to identify key themes and patterns related to the function of halal certification. The findings indicate that halal certification is vital for consumer protection, as it ensures compliance with sharia law and fosters customer loyalty. For producers, it enables adherence to strict quality standards, enhances competitiveness in domestic and international markets, and facilitates the development of industry regulations. This study highlights that halal certification is an effective tool for safeguarding consumer rights and promoting the growth of the halal market in both Thailand and Indonesia. Further research is recommended to explore how halal certification influences regional business practices, affects global market trends, and how certification standards should adapt to evolving industry challenges. Additionally, the report suggests focusing on modifying certification policies to improve effectiveness and responsiveness to changing market conditions.