Wisdom City under the Perspective of Intelligent Factors of the Brand of Meta-analysis in Colleges and Universities to Explore

Abstract

Smart city is a hot topic in today's urban construction. Smart city construction is an effective way to solve the inherent problems of traditional urban construction. As an indispensable part of the city, colleges and universities urgently need to seek new ways of development to promote their own development. The construction of smart city will lead the construction of colleges and universities into a new stage of smart campus construction, which is the further deepening of digital campus and will provide new vitality for the development of colleges and universities. The research of this paper points out that the brand of colleges and universities is the embodiment of the popularity and reputation of colleges and universities, the symbol of the teaching quality of colleges and universities, and in essence it is an intangible asset, containing huge material and spiritual wealth. The purpose of this paper is to explore how to build the brand characteristics and enhance the brand value of colleges and universities with the help of intelligent schemes in the context of smart cities. This study widely collected over the years the academic papers about brand assets in colleges and universities, the related data of university brand effectiveness meta-analysis, and explore the correlation factors between the dimension of brand equity, adopt rigorous mathematical analysis to investigate the effect of each observed variable amount, which then through SEM analysis, to seek better factors of brand assets in institutions of higher education structure. It is believed that the research results of this paper will be able to combine a number of technologies on the existing basis to create research and practical contributions.