EVALUATION OF THE BUSINESS ENVIRONMENT FOR USE OF INFORMATION IN THE DEFINITION OF BUSINESS STRATEGIES

Abstract

Accompanying and interpreting the business environment is challenging for contemporary organizations, requiring greater agility and assertiveness to access and interpret data, generate information, share knowledge and make decisions. In this context, the main objective of this study was to evaluate, based on a descriptive-quantitative research, the perception of entrepreneurs and managers of micro, small, medium and large companies located in Belo Horizonte (MG), about the importance degree and the rate of change of the sectors/components of their business environment, and the main uses given to the information collected in such environment. The results allowed to identify the importance degree that the interviewees give to the constituent sectors of their respective business environments, as well as the perception they have about the rate of change in these sectors, especially in the Clients, Economic and Technology and Innovation sectors. It was possible to identify the main uses given to the information coming from their business environments, highlighting the information search in order to assist the decision-making processes. In addition to these contributions, it was possible to test the theoretical analytical model proposed and used as a framework for the elaboration of the collection instrument and for the analysis of the collected data.