Visual preference in the four-month old infant

Abstract

4 series of stimuli, varying in shape, or color, or in both dimensions, were presented according to the method of pair comparisons to separate groups of infants 4 mo. of age. Preference was measured in terms of relative visual fixation time. The shapes used differed in number of turns, area and contour being held constant, and hue, brightness and saturation were specified in Munsell coordinates. Little evidence was found for preference of 1 color to another, although there were indications that red and blue stimuli were preferred to a grey stimulus of the same shape. There was no demonstrated preference for any of the 5 regular polygonal shapes used. Where both shape and color were varied within a stimulus set the ordering suggested dominance of choice by color. (PsycINFO Database Record (c) 2012 APA, all rights reserved)