A Proposed Model of the Impact of Green Image on Green Loyalty: Application on Natural Cosmetics in Egypt

  • Ayoub D
  • Metawie M
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Abstract

… of the impact of green brand image on green loyalty mediated by green trust and green satisfaction … This study aims to study five antecedents of green satisfaction: functional, economic, …

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Ayoub, D., & Metawie, M. (2022). A Proposed Model of the Impact of Green Image on Green Loyalty: Application on Natural Cosmetics in Egypt. المجلة العلمیة للإقتصاد و التجارة, 52(4), 421–456. https://doi.org/10.21608/jsec.2022.268671

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