The ATLAS Education & Outreach project has, over the years, developed a strong reputation for supporting innovation. Animated event displays, musical CDs, 3d movies, 3-storey murals, photo books, data sonifications, multi-media art installations, pub slams, masterclasses, documentaries, pop-up books, LEGO® models, and virtual visits are among the many diverse methods being exploited to communicate to the world the goals and accomplishments of the ATLAS Experiment at CERN. This variety of creativity and innovation does not pop out of a vacuum. It requires underlying motivation by the collaboration to communicate with the public; freedom and encouragement to do so in a creative manner; and a support structure for developing, implementing and promoting these activities.The ATLAS Outreach project has built this support structure on a well-defined communication plan, high-quality content, and effective delivery platforms. Most importantly, implementation of the program has been based on the effective engagement of the participating institutes and other key partners, not only to leverage modest human resources and funding, but also to take advantage of the rich imagination and inspiration of a diverse, global human collaboration. We present our current plan, on-going activities, and a few more fun innovations for the future.
Goldfarb, S., Marcelloni, C., & Shaw, K. (2016). Innovating science communication: The structure supporting ATLAS Education & Outreach. Nuclear and Particle Physics Proceedings, 273–275, 1276–1283. https://doi.org/10.1016/j.nuclphysbps.2015.09.204