Interactive 180° rear projection public relations

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Abstract

In the globalized world, good products may not be enough to reach potential clients if creative marketing strategies are not well delineated. Public relations are also important when it comes to capture clients attention, making the first contact between them and companies products while being persuasive enough to trust that the company has the right products to fit their needs. A virtual public relations is purposed, combining technology and a human like public relations capable of interacting with potential clients located 180 degrees in front of the installation, by using gestures and sound. Four Microsoft Kinects were used to develop the 180 degrees model for interaction, which allows tracking and recognition of gestures, sound sources, voice commands, extract the face and body of the user and track users positions (heat map).

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APA

Alves, R., Negrier, A., Sousa, L., Rodrigues, J. M. F., Felisberto, P., Gomes, M., & Bica, P. (2015). Interactive 180° rear projection public relations. In Procedia Computer Science (Vol. 51, pp. 592–601). Elsevier B.V. https://doi.org/10.1016/j.procs.2015.05.327

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