Modeling online user behaviors with competitive interactions

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Online user behaviors are increasingly modulated by social media. Extant literature mainly focuses on investigating how network structures affect user behaviors. However, recent empirical results demonstrate that user behaviors and network structures usually coevolve dynamically, and topological patterns turn out to be inadequate for characterizing real-world user behaviors. In this paper, we present a dynamic model to deal with this challenge. This proposed model is mainly governed by two competing principles: homophily and homeostasis. Empirical evaluations of three online real-world datasets suggest that the proposed dynamic model can well predict long-range online user behaviors.




He, S., Zheng, X., & Zeng, D. D. (2018, June 1). Modeling online user behaviors with competitive interactions. Information and Management. Elsevier B.V.

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