Modern Technology and Its Use as Storytelling Communication Strategy in Public Health

  • Patel N
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Communication is the best tool to successfully achieve an objective of any intervention focused on solving public health issues. In public health there exist many communication strategies but the most effective is the storytelling communication strategy. Story telling is a way in which message is conveyed to people in the form of narrating stories. The mode of storytelling can be electronic, verbal or printed form. In past decade mode of communication has evolved. Hence the recent development in technology has come up with potential storytelling modes of communication used in public health intervention. Digital storytelling, Virtual games, Photo voice as well as social media applications have provided a platform to both the community and the health practitioners to share health information. Several modes of communication bridge the gap between the practitioner as well as patients, and modern technology is one of it. The paper describes some of the modern storytelling communication strategies used in public health interventions so far. The Internet is the major source of the platform, the modern technology used in storytelling has inherited flaws in it. The mode of storytelling though being effective is not user-friendly to all age groups. Future studies in this field are required to discuss the potential options regarding storytelling interventions. The need of developing optimized communication material in a form which is user-friendly to all age group should be addressed in future research studies.




Patel, N. (2017). Modern Technology and Its Use as Storytelling Communication Strategy in Public Health. MOJ Public Health, 6(3).

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