Non-Price Competition in the Port Sector: A Case Study of Ports in Turkey

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Abstract

Although the port sector has been facing increasing competition, there is limited research on how ports compete using non-price competition strategies. There are a few studies on non-price competition in the port sector. However they mainly focus on the marketing aspect. This paper seeks to fill this gap in the literature, especially from a combined marketing-economic perspective. Especially the paper's main objective is to identify the determinants of non-price competition in the port sector and evaluate their effect on various aspects of non-price competition. We start with a general conceptual framework to explain how competition in the sector can be affected by various factors and then propose an analytical framework on non-price competition. The analytical model is then used to support the design of a survey questionnaire. Next, hypothesis tests are conducted using exploratory factor analysis (EFA) and structural equation modeling (SEM) and data collected from a survey of Turkish ports. Based on the analysis results, the implications for port management and future research are also discussed.

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Esmer, S., Nguyen, H. O., Bandara, Y. M., & Yeni, K. (2016). Non-Price Competition in the Port Sector: A Case Study of Ports in Turkey. Asian Journal of Shipping and Logistics, 32(1), 3–11. https://doi.org/10.1016/j.ajsl.2016.03.001

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