OEM's electric vehicle strategies: Risk assessment

ISSN: 20326653
0Citations
Citations of this article
6Readers
Mendeley users who have this article in their library.

Abstract

In order to analyze the approach of the main automotive players regarding the electrification path each one is following, this report assesses those aspects required for a consistent corporate product strategy. As distinctive differences are found in terms of the scope of products, some boundaries are defined based on the mobility concept, establishing the differentiation of the current automotive business into two separated industries. After analyzing each of the industries, the report focuses on four automotive OEMs and the way they are coping with the competition for profit in each scenario. The paper also analyses and assesses both each OEM strategic choice and business model.

Cite

CITATION STYLE

APA

Saperas, O., & Legarreta, E. (2012). OEM’s electric vehicle strategies: Risk assessment. World Electric Vehicle Journal, 5(4), 911–952.

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free