Objectives: Medical Apps nowadays play a pivotal role in managing individuals in health and wellness Management and subsequently also useful to the healthcare professionals. The existing studies or results emphasize only on benefits of smartphones or usage of medical apps. Present study aims to evaluate the medical apps and the promotional strategies adopted by the developers to enhance app downloads and ratings. Methods: 150 medical and healthcare Android Apps were randomly selected from India and other countries including USA, UK, Australia. These apps were evaluated with regard to number of downloads, critical reviews by the user, rater's rating, rating by the users and app content by using the data collection form. The promotional strategies adopted by these app developers were also studied. SPSS 15.0 was used to statistically analyze the data. Chi square test was applied to assess association between the number of downloads and various promotional strategies adopted (P< 0.05). Mann-Whitney test was used to find the promotional strategies resulting in to Five Star ratings. Results: The study revealed that there are no stringent regulations and guidelines with respect to medical apps in India. Whereas various parameters were extensively used in countries such as USA, Australia and EU like usage of HD images, suggestive/ awareness, specificity of the disease which aren't so regular with respect to Indian app developers. There was a significant association between downloads and promotional strategies such as google search, websites, social media, review ratings. Conclusions: This study clearly suggests the promotional strategies which can be adopted by the existing and new app developers to have high download success rates. Hence study is highly useful to start ups and existing small entrepreneurs.
Kotlo, A., Muragundi, P. M., Malini, S., & Udupa, N. (2015). Promotion Of Mobile Medical Apps. Value in Health, 18(3), A97. https://doi.org/10.1016/j.jval.2015.03.568