To make technology research more effective and to deal with fierce cost competition, technology research should be more focused on radical innovation and needs to adopt a more end-user-focused approach. Product improvement is already quite often building on knowledge collected around consumers' experiences with these products to come with a next, improved generation of products. However, in case of creating novel products from ``scratch,'' this will be more difficult. The user-centered research approach including insights, scenarios, and experience prototypes provides a good method to incorporate the consumer perspective in the earliest stages of the product creation process. The development of the Ambilight TV will be used as a case to illustrate this approach.
Diederiks, E. M. A., & Hoonhout, H. (Jettie) C. M. (2007). Radical Innovation and End-User Involvement: The Ambilight Case. Knowledge, Technology & Policy, 20(1), 31–38. https://doi.org/10.1007/s12130-007-9002-z