Setting Standards for Single Respondent Survey Design

Abstract

We propose that single respondent surveys continue to be a viable supply chain management research tool. However, necessary care must be taken in research design and implementation. Articles published in leading supply chain management journals in the past 10 years were reviewed to identify patterns and trends in the use of single respondent surveys. Based on that analysis, several recommendations such as using multimethod research design, careful informant selection, and better documentation are presented for survey researchers to ensure and enhance the validity of single respondent survey research.