Alcohol content is frequently displayed on social media through both user-generated posts and advertisements. Previous work supports that alcohol content on social media is influential and often associated with offline behaviors for adolescents and young adults. Social media may have a role in future alcohol intervention efforts including identifying those at risk or providing timely prevention messages. Future intervention efforts may benefit from an affordance approach rather than focusing on a single platform.
Moreno, M. A., D’Angelo, J., & Whitehill, J. (2016). Social Media and Alcohol: Summary of Research, Intervention Ideas and Future Study Directions. Media and Communication, 4(3), 50. https://doi.org/10.17645/mac.v4i3.529