This research paper identifies the supply chain performance attributes that are relevant to the Fast Moving Consumer Goods (FMCG) industry. The FMCG supply chains are analysed from the perspective of processes, components and typology. The typical issues faced by the FMCG supply chains are also explored. Three supply chain operational models are compared and identify SCOR as the one best suited for the FMCG industry. The survey, conducted with the respondents from four research cases across two product categories, demonstrates the acceptance and the usage of the performance attributes for the FMCG supply chains. The results also include the analysis of the typology of the research cases across two product categories.
Bala, M., & Kumar, D. (2011). Supply chain performance attributes for the fast moving consumer goods industry. Journal of Transport and Supply Chain Management, 5(1). https://doi.org/10.4102/jtscm.v5i1.19