Toward the Construct of Convenience in Consumer Research

  • Vale L
  • Ventakash A
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Abstract

The authors evaluate the notion of convenience as it appears in the existing marketing/consumer behavior literature and explore the multidimensionality of the concept. With the emergence of consumer services in the past decade and the growing movement of the American society toward a service economy, the need arises to investigate consumer convenience in a systematic way. This paper addresses the issue by providing a background analysis of how the term "convenience" has appeared in marketing/consumer behavior literature and what further refinements are needed to define it in the total context of consumer behavior.

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Vale, L., & Ventakash, A. (1986). Toward the Construct of Convenience in Consumer Research. Advances in Consumer Research, 13(1), 403–408. https://doi.org/10.1016/j.jvolgeores.2009.04.018

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