Toward the Construct of Convenience in Consumer Research

  • Vale L
  • Ventakash A
Citations of this article
Mendeley users who have this article in their library.
Get full text


The authors evaluate the notion of convenience as it appears in the existing marketing/consumer behavior literature and explore the multidimensionality of the concept. With the emergence of consumer services in the past decade and the growing movement of the American society toward a service economy, the need arises to investigate consumer convenience in a systematic way. This paper addresses the issue by providing a background analysis of how the term "convenience" has appeared in marketing/consumer behavior literature and what further refinements are needed to define it in the total context of consumer behavior.




Vale, L., & Ventakash, A. (1986). Toward the Construct of Convenience in Consumer Research. Advances in Consumer Research, 13(1), 403–408.

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free