Usage of Social Networking Sites: Interpersonal Communication Motives of Youth

  • Zareen S
  • Ali A
  • Junjua M
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The study was conducted at the university of Gujrat to examine the role of social media specially facebook is creating awareness among students about political system of Pakistan and possible change in political behavior of students after exposure to political content on facebook. Survey research method was adopted in this research. A pilot study was conducted before choosing sample. During pilot study survey method was used to find out that student of which departments of University use facebook the most. It was found that students of CS/IT and MCM department use facebook. Through Survey Research, data was collected from 120 respondents, among which 67 were male while remaining 53 were female. A clear majority of 65% of the respondents belong to age group from 22-24 years. 30%, 19-21.56.7% of respondents belongs to Urban area, 30% from Sub Urban area while only 13.3% belong to Rural area.




Zareen, S., Ali, A., & Junjua, M. A. (2016). Usage of Social Networking Sites: Interpersonal Communication Motives of Youth. Arts and Social Sciences Journal, 05(02).

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