This paper reports the results of a study which estimated household willingness to participate in a malaria insurance scheme in Ghana using the contingent valuation method. The study was conducted in two communities representing rural and urban areas of the country. The results indicate a high level of support for the scheme, reflecting the social and economic importance of the disease. The level of premium that households were willing to pay was significantly influenced by income, years of formal education, occupation type and number of children in the household. The results show that an insurance programme which encourages 'pre-saving' towards treatment fees could curtail self-medication and household decisions to delay seeking care, thereby promoting early and efficacious treatment of malaria.
Asafu-Adjaye, J., & Dzator, J. (2003). Willingness to Pay for Malaria Insurance: A Case Study of Households in Ghana Using the Contingent Valuation Method. Economic Analysis and Policy, 33(1), 31–47. https://doi.org/10.1016/S0313-5926(03)50003-0