Papers in this group

1 - 20 of 234
  1. Several decision models in marketing science and psychology assume that a consumer chooses by proceeding sequentially through a checklist of desirable properties. These models are contrasted to the utility maximization model of rationality in…
  2. A sequentially rationalizable choice function is a choice function that can be retrieved by applying sequentially to each choice problem the same fixed set of asymmetric binary relations (rationales) to remove inferior alternatives. These concepts…
  3. We model a boundedly rational agent who suffers from limited attention. The agent considers each feasible alternative with a given (unobservable) probability, the attention parameter, and then chooses the alternative that maximises a prefer- ence…
  4. The aim of this study was to investigate the importance of corporate governance and its role in economic reform, due to the increasing interest in the concept of governance, so lots of institutions keen to study the topic such as the International…
  5. Universities need cloud computing adoption for strategic and competitive goals, generating business value, and at last gaining competitive advantage. This paper reviews the literature regarding cloud computing, and IT governance. This is as an…
  6. SMEs' relation towards marketing and their marketing practices are as yet unexplored research areas in Hungary. This study focuses on the market orientation of Hungarian small and medium-sized companies, with a special focus on the interrelation…
  7. Pricing is one of the most sophisticated and critical issues which managers have to face. It is obvious that managers have been undervaluing the behavioural and psychological perspective of pricing for many years. With a clear understanding of…
  8. Many organizations keep recruiting coaching professions for human resources development purpose and adopt coaching as an essential approach to achieve business goals because training and development is not enough for this era. Coaching is a dialogue…
  9. The purpose of this paper is to develop a conceptual framework that examines consumers regarding their purchasing behavior, environmental awareness and knowledge of attributes of the green IT product, opinion leaders, the increasing of awareness of…
  10. This paper explored the factors affecting financial advisers' readiness of advising socially responsible investment. Based on the literature, the investment decision making process is identified. However, very limited literature discussed how the…
  11. The ICT industry clusters initiative development in Indonesia has been quite a lot and can be found in various areas, but has not yet to show the optimal result. In West Java, Indonesia, there are some institutions that develop the ICT industry…
  12. Usually described as the place " where nature and sea join to meet history " , Sagres was the stage from where Portuguese navigators went to discover the world! Henry, the 15 th century Portuguese adventurer prince, had the dream of discovering…
  13. This study aims to identify and investigate the factors that influence brand equity in the fast food business in Hong Kong. The study will adopt Aaker's Brand Equity Model (1991) to facilitate the understanding on the relationships between the…
  14. During implementation of the Strategy "Kazakhstan-2030" dynamic economic development allowed the Republic of Kazakhstan increasing the average per capita income more than twice. All the goals of the Strategy "Kazakhstan-2030" have been achieved…
  15. Globalisation has led to the development of new kinds of knowledge work and collaboration schemes. In globalised companies, virtual teams are a phenomenon of critical interest, and to understand the way they manage knowledge flows is becoming more…