The managerial perspective on justifying conclusions from naturalistic evaluation is based on how administrators function as brokers who exchange, highlight, and interpret information for others. Information brokering is particularly important within a cognitive perspective on organizations, and consists of process and outcome dimensions. Brokering processes include using evaluative information for conceptualizing, motivating action, and monitoring performance. Brokering outcomes refer to conceptual, instrumental, and symbolic results of information use. The combination of these dimensions results in a variety of substantive and methodological criteria that administrators might use to justify knowledge claims from program evaluation. © 1987.
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