With the growth of alternative and special interest tourism the New York Uptown Chamber of Commerce with local community and business groups have begun to explore ways in which tourism may contribute to the economy and vitality of Harlem. Bert Highet and Walter Johnson of Quadrant Marketing report here on their commissioned research into an assessment of the tourism potential of the area. © 1984.
Highet, B. P., & Johnson, W. H. (1984). Harlem-tourism market assessment and potential. Tourism Management, 5(2), 142–148. https://doi.org/10.1016/0261-5177(84)90064-5