Aalap Shah studied accounting and e-commerce technology at DePaul University in Chicago. Upon graduating, he became the owner of the Learning Express Toys specialty toy franchise located throughout the St. Charles and Geneva areas of Illinois. As the franchise owner, Mr. Shah was responsible for leading a 40-member team that helped to grow the company from a small startup to a multi-million-dollar corporation. After five years with Learning Express Toys, Aalap Shah spent time as a freelance marketer. In 2011, he cofounded SoMe Digital Media, LLC, where he continues to work as a trainer and teacher.
In his position with SoMe Digital Media, Aalap Shah provides clients with a diverse array of online brand-awareness services. Over the years, he has become an expert in developing strategies that include Facebook, Twitter, LinkedIn, and YouTube. When he is not working with clients of SoMe Digital Media, he contributes to the West Loop Chamber of Commerce and the UIC Illinois Small Business Development Center.