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abdullah malik

  • PhD
  • 124PublicationsNumber of items in abdullah's My Publications folder on Mendeley.

Research interests

International Marketing Management

Publications (5)

  • Celebrities : The Linking Pin Between Brands & Their Customer

    • Agrawal P
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  • “ Analysis of celebrity endorsement as an effective destination marketing tool ”

    • Veen R
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  • C e l e br i t y En dor s e m e nt -

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  • CELEBRITY EFFECT ON BRAND POSITIONING : A STUDY WITH REFERENCE TO FEMALE

    • Muruganantham G
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  • Celebrity Endorsement :

    • Khatri P
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