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Ajai Krishnan G

  • Assistant Professor Marketing Area
  • Mar Athanasios College for Advanced Studies Tiruvalla
  • 5PublicationsNumber of items in Ajai Krishnan's My Publications folder on Mendeley.

Research interests

RetailingPurchasing BehaviourMarketing ResearchAdvertisingBrandingConsumer BehaviourMarketing

About

I am currently working as an Assistant Professor in the Marketing Area of Department of Management Studies MACFAST Tiruvalla, Pathanmthitta, Kerala, India and also pursuing my PhD in the Marketing Area............

Publications (5)

  • Effect of Advertisement on Consumers Buying Behaviour towards Bathing Soap with Special Reference to Consumers in Kottayam District Kerala

    • G Ajai Krishnan; Nandhini M
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  • Impact of Modern Retail Outlets on the Consumers Purchasing Bevaviour with special Reference to Consumers of Ernakulam District

    • G Ajai Krishnan; Nandhini M
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  • Consumers buying behaviour from traditional mom and pop stores to modern large format retail outlets, with special reference to Kottayam district, Kerala, India

    • G Ajai Krishnan
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  • Factors affecting the purchasing behaviour of customers towards male grooming products: A descriptive study conducted at Ernakulam, Kerala, India

    • G Ajai Krishnan; Koshy Ligo; Mathew Jose
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  • Impact of celebrity advertisement on gold jewellery purchasing behaviour of customers: A special reference to gold jewellery customers in Ernakulam, Kerala

    • G Ajai Krishnan; Koshy Ligo
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Professional experience

Assistant Professor Marketing Area

Mar Athanasios College for Advanced Studies Tiruvalla

June 2012 - Present

Education

PGDM

Institute of Finance and International Management

June 2006 - March 2008(2 years)

MSc Computerscience

Mahatma Gandhi University

July 2002 - May 2004(2 years)

BSc Mathematics

Mahatma Gandhi University

June 1999 - April 2002(3 years)