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Alexandra Aguirre Rodriguez

  • Ph.D. Marketing
  • 2PublicationsNumber of items in Alexandra's My Publications folder on Mendeley.
  • 15Followers

Research interests

goalsself-regulationconsumer motivationhispanic consumer behavior

Followers (15)

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Recent publications

  • Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs

    • Aaker J
    • Benet-Martínez V
    • Garolera J
    N/AReaders
    N/ACitations
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  • NB_ Advertising Spokesperson Effects; An Examinations of Endorser Type and Gender on two Audiences

    • Freiden J
    N/AReaders
    N/ACitations

Education

Marketing Ph.D.

University of Illinois at Urbana-Chamapign

August 2002 - May 2006(4 years)