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Alexandra Aguirre Rodriguez

  • Ph.D. Marketing
  • 2PublicationsNumber of items in Alexandra's My Publications folder on Mendeley.
  • 15Followers

Research interests

goalsself-regulationconsumer motivationhispanic consumer behavior

Followers (15)

Explore network

Following (4)

Publications (2)

  • Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs

    • Aaker J
    • Benet-Martínez V
    • Garolera J
    Get full text
  • NB_ Advertising Spokesperson Effects; An Examinations of Endorser Type and Gender on two Audiences

    • Freiden J

Education history

Marketing Ph.D.

University of Illinois at Urbana-Chamapign

August 2002 - May 2006(4 years)