ANAND AGRAWAL PhD

Associate Professor

Asian Institute of Management, Manila

Location
Makati City, Philippines
Discipline
Business Administration
Interests
Social Construction/co-construction of experience - designing affordances for co-creation - entrepreneurship and higher education
more... less...
Mendeley Advisor

About

Professor Anand Agrawal is on the core faculty of the Washington SyCip Graduate School of Business(WSGSB, Asian Institute of Management, Manila, Philippines. He specializes in Services Marketing, Customer Relationship Management, Marketing Research, and Research Methods.

His previous work experiences include: Senior Lecturer and Associate Dean for Curriculum Enhancement and Accreditation at Swinburne University of Technology-Sarawak, Associate Professorship at the Institute for Integrated Learning in Management (IILM) in India and Assistant Professorship at ICFAI Business School in Hyderabad, India.

Prof. Agrawal's industry experience includes working as Associate Director of Research with Audience Measurement and Analytics Ltd, a media research firm in India and as Associate Project Director with Taylor Nelson Sofres, a global market research firm.

His research interests include designing, measuring and managing social affordance and experience in service settings. He has published research papers and articles in peer-reviewed journals and professional magazines and also served as editor and reviewer for research journals such as Research World, Journal of Management Education, Journal of Research Practice and South African Journal of Management.

He is experienced in research and research methodologies and he often receives invitations to conduct research workshops. He has conducted several research workshops for faculty, industry executives, and doctoral students in India. Apart from research, as a Visiting Faculty, he has also facilitated MBA units at the International University of Paris, France and at SP Jain Centre of Management in Dubai, UAE.

Prof. Agrawal has a PhD in Marketing from ICFAI University, an MBA major in Marketing (Honours) from Jai Narain Vyas University (JNVU), and a BSc in Zoology (Honours) from Delhi University.
more... less...

Publications

Measuring Students ’ Perceived Higher Education Service Quality : A Segmental Approach to Scale Development and Validation

Agrawal A, Jain S, VieMing T

10th International Conference on Quality, Innovation and Knowledge, Kuala Lumpur, Malaysia (2011)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Evolution of Market Segmentation

Mahajan D, Agarwal N, Agarwal A

The Icfai Journal of Marketing Management, (2008)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Integrated Marketing Communication : Need , Approaches , and Issues — A Research Perspective

Agrawal A, Agrawal P

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Co-construction of Experiences During Co-creation: A Conceptual Framework and a Research Agenda

Agrawal A

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Corporate governance for competitive credibility

Agrawal A, Fuloria S

J. Soc. Sci (2004)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Measuring e-Service Quality: A Comparative Analysis of Alternative Measurement Models

Agrawal A, Saxena R

Research in Mark ch in Mark ch in Mark ch in Mark ch in Marketing (2007)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Customer Evaluation of E-services: An empirical Study Using e-recruitment Firms in India

Agrawal A, Gupta A, Bhardwaj S

Marketing Paradigms for Emerging Economies (2005)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Brand and Branding: A Research Perspective

Agrawal A

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Factors Supporting Corporate Entrepreneurship: An Exploratory Study

Srivastava N, Agrawal A

Vision: The Journal of Business Perspective (2010)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

The Effect on Personal Finances Due to Irresponsible Use of Credit Cards and Compulsive Buying Behavior

Agrawal A, Fuloria S

The IUP Journal of Bank Management (2004)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Determinants of Willingness to Purchase Organic Food: An Exploratory Study Using Structural Equation Modeling

Voon J, Ngui K, Agrawal A

International Food and Agribusiness Management Review, Vol. 14, No. 2, pp. 103-120, 2011 (2011)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

EGOSQ - Users ’ Assessment of e-Governance Online-Services : A Quality Measurement Instrumentation

Agrawal A, Shah P, Wadhwa V

Foundations of E-government (2007)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Challenges impeding competitiveness of the wooden furniture manufacturing industry: the Case of Furniture Industry in Sarawak, Malaysia

Ngui K, Agrawal A, Voon J

Australian Journal of Basic and Applied Sciences (2011)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Professional experience

Associate Professor

Asian Institute of Management, Manila

December 2013 - Present

Education history

ICFAI University

PhD

September 2002 - June 2007 (4 years 9 months)