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Anandan Pillai

  • Pursuing PhD
  • Research Scholar
  • Management Development Institute
  • 2PublicationsNumber of items in Anandan's My Publications folder on Mendeley.
  • 12Followers

Research interests

qualitative researchcase study researchphenomenological researchprocess theorycustomer engagementsocial media brandingsocial media marketingOnline brand communities

About

I am a doctoral student in Marketing domain with research interests in Social Media Marketing, Online Customer Behavior, Online Retailing

Followers (12)

  • Shihan Yang

    Shihan YangKunming University of Science and Technology

  • Jedediah Walls

    Jedediah Walls

  • Dr Abhijeet Ghadge

    Dr Abhijeet GhadgeHeriot-Watt University

  • Mayank Jyotsna Soni

    Mayank Jyotsna SoniIndian Institute of Management Udaipur

  • David Drager

    David DragerWest Chester University of Pennsylvania

  • Vivek Kumar

    Vivek Kumar

Explore network

Following (15)

  • Dr Abhijeet Ghadge

    Dr Abhijeet GhadgeHeriot-Watt University

  • Mayank Jyotsna Soni

    Mayank Jyotsna SoniIndian Institute of Management Udaipur

  • David Drager

    David DragerWest Chester University of Pennsylvania

  • Vivek Kumar

    Vivek Kumar

  • Steve Stein

    Steve Steininformation • design • technology

  • Ines Amaral

    Ines AmaralMiguel Torga Higher Institute

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Publications (2)

  • OSSCube: Leveraging Social Media

    • Pillai A
    • Arora A
    N/AReaders
    N/ACitations
  • Differential impact of advertising and distribution expenditure on Tobin’s Q- A perspective from listed firms in India

    • Sahay A
    • Pillai A
    N/AReaders
    N/ACitations

Professional experience

Research Scholar

Management Development Institute

July 2009 - Present

Education

MBA

S K Patel Institute of Management and Computer Studies

June 2003 - April 2005(2 years)