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Andre Marchand

  • Dr.
  • Assistant Professor
  • University of Muenster
  • 0ReadersNumber of instances of Andre's publications in Mendeley libraries. Updated daily.
  • 8PublicationsNumber of items in Andre's My Publications folder on Mendeley.

Research interests

Experimental ConsumptionMovie MarketingGroup DecisionsJoint ConsumptionRecommender Systems

About

Dr. André Marchand’s work focuses on media marketing, consumer behavior, and recommender systems research. Born in Mechernich (near Cologne, Germany) in 1980, he studied electrical engineering and information technology at RWTH Aachen University and business administration at the University of Cologne. He obtained a master’s degree (Diplom-Kaufmann) in 2006, specializing in marketing. He then worked for two years as a strategic business analyst for several German DAX and MDAX enterprises. He subsequently became a lecturer and research assistant at the Chair for Marketing and Media Research, Bauhaus-University Weimar. Having completed his doctoral thesis in 2011 (Dr. rer. pol.), which was funded by the Deutsche Forschungsgemeinschaft (DFG), he is working as assistant professor at the Department of Marketing & Media Research at the University of Muenster.

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Publications (5)

  • How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms

    • Marchand A
    • Paul M
    • Hennig-Thurau T
    • et al.
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    N/ACitations
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  • Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success

    • Marchand A
    • Hennig-Thurau T
    • Wiertz C
    N/AReaders
    N/ACitations
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  • The power of an installed base to combat lifecycle decline: The case of video games

    • Marchand A
    N/AReaders
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  • When James Bond shows off his Omega: does product placement affect its media host?

    • Marchand A
    • Hennig-Thurau T
    • Best S
    N/AReaders
    N/ACitations
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  • Joint consumption challenges in groups

    • Marchand A
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Professional experience

Assistant Professor

University of Muenster

December 2011 - Present

Research Assistant

Bauhaus-University of Weimar

July 2007 - September 2011(4 years)

Consultant

Consulimus AG

Business Analyst

Höveler & Nold Consulting GmbH

Education history

Dr. rer. pol.

Bauhaus Universität Weimar

December 2006 - December 2011(5 years)

Master of Business Administration

University of Cologne

October 2002 - October 2006(4 years)