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Andre Marchand

  • Dr.
  • Associate Professor
  • University of Cologne
  • 7PublicationsNumber of items in Andre's My Publications folder on Mendeley.
  • 38Followers

Research interests

Experimental ConsumptionMovie MarketingGroup DecisionsJoint ConsumptionRecommender Systems

About

André Marchand is a Professor of Marketing & Digital Environment at the University of Cologne since June 2017. Before joining the University of Cologne, he was an Assistant Professor at the Department of Marketing & Media Research at the University of Muenster (WWU) from 2011-2017. During that time, he successfully finished his habilitation and was consequently promoted to “Privatdozent” (PD) status. Until 2011, he worked as a research assistant at the Chair for Marketing and Media Research, Bauhaus-University Weimar, where he completed his doctoral thesis (Dr. rer. pol.), which was funded by the Deutsche Forschungsgemeinschaft (DFG). From 2007-2009, André Marchand worked as a strategic business analyst for several German DAX and MDAX enterprises. During his academic research, he was involved in numerous research-practice collaborations with firms. Since 2014, he is member of the DFG research unit about marketing in the context of digital social media and since 2017, he is an editorial board member of the Journal of Interactive Marketing. His research focuses on marketing, digital innovations, and new media (e.g., video games, social networks). He publishes his work in leading international journals such as the Journal of Marketing, Journal of Service Research, and International Journal of Research in Marketing.

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Publications (5)

  • How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms

    • Marchand A
    • Paul M
    • Hennig-Thurau T
    • et al.
    N/AReaders
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  • Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success

    • Marchand A
    • Hennig-Thurau T
    • Wiertz C
    N/AReaders
    N/ACitations
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  • Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success

    • Marchand A
    • Hennig-Thurau T
    • Wiertz C
    N/AReaders
    N/ACitations
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  • The power of an installed base to combat lifecycle decline: The case of video games

    • Marchand A
    N/AReaders
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  • When James Bond shows off his Omega: does product placement affect its media host?

    • Marchand A
    • Hennig-Thurau T
    • Best S
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    N/ACitations
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Professional experience

Associate Professor

University of Cologne

June 2017 - Present

Research Assistant

Bauhaus-University of Weimar

July 2007 - September 2011(4 years)

Consultant

Consulimus AG

Business Analyst

Höveler & Nold Consulting GmbH

Education

Dr. rer. pol.

Bauhaus Universität Weimar

December 2006 - December 2011(5 years)

Master of Business Administration

University of Cologne

October 2002 - October 2006(4 years)