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Andria Andriuzzi

  • Enseignant-chercheur
  • IPAG Business School
  • 3PublicationsNumber of items in Andria's My Publications folder on Mendeley.
  • 15Followers

Research interests

Marketing Branding Brand content Word-of-mouth Social media Creative industries

Groups

Followers (15)

Explore network

Following (17)

Explore network

Publications (3)

  • The tweeting brand: When conversation leads to humanization

    • Andriuzzi A
    N/AReaders
    N/ACitations
  • Conversation avec une marque : perception des modalités d'expression des marques sur les médias sociaux

    • Andriuzzi A
    N/AReaders
    N/ACitations
  • La conversation de marque, une sphère d’influence ? Impact de la qualité de la conversation sur le bouche à oreille

    • Andriuzzi A
    N/AReaders
    N/ACitations

Professional experience

Enseignant-chercheur

IPAG Business School

April 2013 - Present

Education

Master in Marketing and Communication

CELSA Paris-Sorbonne, School of Advanced Studies in Information and Communication Science

Master of Research in Management

IAE Paris - Sorbonne Graduate Business School / HEC Paris