Non-linear systems in design
Industrial design pedagogy
Innovation design engineering
Design for developing economies
Geographically Liberated Difference
Ashley is a designer and deputy head of the dual masters MA/MSc in Innovation Design Engineering at the Royal College of Art & Imperial College London where he is head of first year and experimental design. He studied furniture design at Nottingham Trent University and the RCA, receiving his MA in 1992. After working as a furniture, product, lighting & interior designer for a variety of design consultancies and manufacturers he established his own company in 1994 which was followed by the formation of Diplomat with Matthew Kavanagh in 1999. Clients include some of the top furniture brands: ArrMet, Artifort. Covo, Edra, Origlia, Saporiti Italia, RSVP, Sauder, Sintesi, Supporto and Zeritalia. Current work includes designs for mass production and an experimental line of furniture using new materials and technologies. Ashley’s academic appointments have included module leader in innovation strategy and innovative materials at the University of East London, lectureships at the University of Salford, Ravensbourne and Grays School of Art. He has lectured internationally in China, Japan, Korea, Thailand, Norway, Australia and Ghana and has run department consultancy projects with Unilever, P&G, O2 mobile, Hutchison Whampoa, Ford and Sharp. He is actively researching and writing papers on non-linear systems in design, experimental design and industrial design pedagogy.