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Beth Hirschhorn

  • A Senior Marketing Executive
  • Chief Marketing Officer, Executive Vice President
  • Kaplan Inc


    An experienced business professional and teacher, Beth Hirschhorn serves as chief marketing officer with Kaplan, Inc. Over the course of her career, she has worked in senior marketing roles with major companies such as JP Morgan Chase and MetLife, Inc. While with the latter corporation, Beth Hirschhorn achieved several milestones, including designing and implementing a customer-centric business model, credited with preserving hundreds of millions of dollars of revenue within a year. In light of her expertise, media outlets ranging from Fox Business News to to the Wall Street Journal have sought her out for her market insights. Complementing the above, Beth Hirschhorn teaches a services marketing course at both New York University and the St. John’s University Tobin College of Business in her capacity as adjunct professor. The course emphasizes service marketing fundamentals to drive loyalty and profitability including pricing, promotion, distribution, process, people and physical environment. Hirschhorn has also lectured on marketing topics before audiences at Cornell University and Yale University. Outside of work, Hirschhorn is a runner, having completed two New York City marathons.

    Professional experience

    Chief Marketing Officer, Executive Vice President

    Kaplan, Inc.

    June 2014 - Present

    Adjunct Professor

    New York University

    May 2014 - Present

    Adjunct Professor

    St. John's University Tobin College of Business

    September 2013 - Present



    New York University

    September 1989 - May 1993(4 years)


    Cornell University Library

    September 1983 - May 1987(4 years)