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Bettina Maisch

  • Dr.
  • Innovation Manager
  • Siemens Corporate Technology
  • 6PublicationsNumber of items in Bettina's My Publications folder on Mendeley.
  • 40Followers

Research interests

IntrapreneurshipEntrepreneurshipBusiness ModelsInnovation ManagementDesign EngineeringCreativityNeedfindingDesign Thinking

Followers (40)

Explore network

Following (40)

Explore network

Publications (5)

  • Die wirkungsvolle Buchgestaltung – Wissenschaftliche Erkenntnisse und Konsequenzen

    • Herbst D
    • Maisch B
    N/AReaders
    N/ACitations
  • Innovationskommunikation 2.0 – Das Beispiel Apple iPhone

    • Maisch B
    • Meckel M
    N/AReaders
    N/ACitations
  • Innovativ durch virtuelle Welten? Second Life als Instrument der Innovationskommunikation

    • Tobies K
    • Maisch B
    N/AReaders
    N/ACitations
  • Online Trend Monitoring – Digital Intelligence und Potenziale für das Innovationsmanagement

    • Grothe M
    • Maisch B
    N/AReaders
    N/ACitations
  • The Potential of Corporate Architecture in Corporate Communication- How architecture can make a vital contribution to the effectiveness of corporate communication

    • Herbst D
    • Maisch B
    N/AReaders
    N/ACitations

Professional experience

Innovation Manager

Siemens Corporate Technology

January 2012 - Present