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Caroline Wiertz

  • Reader (supposedly similar to Associate Professor)
  • Reader in Marketing
  • Cass Business School
  • 3PublicationsNumber of items in Caroline's My Publications folder on Mendeley.
  • 24Followers

Recent publications

  • Toward a theory of repeat purchase drivers for consumer services

    • Paul M
    • Hennig-Thurau T
    • Gremler D
    • et al.
    N/AReaders
    N/ACitations
  • Beyond the Call of Duty: Why Customers Contribute to Firm-hosted Commercial Online Communities

    • Wiertz C
    • de Ruyter K
    N/AReaders
    N/ACitations

Professional experience

Reader in Marketing

CASS Business School

Senior Lecturer in Marketing

CASS Business School

Lecturer in Marketing

CASS Business School

Education

PhD in Marketing

Maastricht University School of Business & Economics

September 2000 - September 2004(4 years)

Followers (24)

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Following (12)

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