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Caroline Wiertz

  • Reader (supposedly similar to Associate Professor)
  • Reader in Marketing
  • Cass Business School
  • 3PublicationsNumber of items in Caroline's My Publications folder on Mendeley.
  • 24Followers

Recent publications

  • Toward a theory of repeat purchase drivers for consumer services

    • Paul M
    • Hennig-Thurau T
    • Gremler D
    • et al.
  • Beyond the Call of Duty: Why Customers Contribute to Firm-hosted Commercial Online Communities

    • Wiertz C
    • de Ruyter K

Professional experience

Reader in Marketing

CASS Business School

Senior Lecturer in Marketing

CASS Business School

Lecturer in Marketing

CASS Business School


PhD in Marketing

Maastricht University School of Business & Economics

September 2000 - September 2004(4 years)

Followers (24)

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Following (12)

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